Loyola Blakefield has entered into a five-year partnership with Under Armour, designating the Baltimore-based performance apparel company as its official outfitter of the school’s athletic teams. “We are thrilled to enter into a partnership with Under Armour,” said Principal John Marinacci. “While globally recognized, they are a local company, and very much part of the fabric of the Baltimore area, much like Loyola.”
Brant Hall ’98 serves as head coach of the varsity football team and knows that Loyola’s student athletes are excited about the partnership as well. “It is great for our school and community at large,” said Hall. “The uniforms and apparel are innovative, and the quality of the gear is second to none. The boys are excited to wear the UA Logo and support a home-grown brand.”
Loyola currently fields 17 premier varsity sports teams and competes within the Maryland Interscholastic Athletic Association (MIAA) “A” Conference. Some teams are already outfitted with Under Armour apparel, while others will be phased in over the course of the year. The partnership provides a discount to the school and extends Under Armour’s mission to create connectivity within the local community and build pride between the schools and the teams they represent. “Beyond their quality products, Under Armour’s philanthropic involvement is something that aligns well with our mission. Through this partnership we are able to provide our students with the best materials available and partner with a socially-conscious company,” said Marinacci.
About Under Armour
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.